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  • Writer's pictureNatalie Matesic

Tips for Growing Your Business on Social Media

If you're not on social media or struggle to use it effectively, this is an essential skill you need to have before it's too late!

Social media has become an absolute essential for businesses nowadays. There's no better way to connect with your target audience, build your brand, and drive sales. However, managing social media can be time-consuming and overwhelming. With constant algorithm changes, it's easy to get lost in the mix.

That's where I come in as a virtual assistant specializing in social media management! Let's chat about how you can grow your business using social media.

1. Find Your Audience & Give Them Some Love!

The first step to successful social media management is to define your goals and find your key audience - it's time to give them some love! Act as if they've been searching through the wild for someone like you...and here you are! *cue the hallelujah chorus*

Knowing who this is will help you create content that resonates with them. From here, you can choose hashtags that your target audience typically uses or follows. A great place to start is to check out other successful accounts in your niche. What do they talk about? How often do they post & what is their overarching strategy? How do they connect with their audience?

Although you can't copy their strategy or their content, it's good to see what other people in your niche are doing to get attention & bounce off of that.

2. Create a Content Strategy That Works for You & Your Audience

A solid content strategy is crucial for social media management success. This includes planning out the type of content you'll post, when you'll post it, and the style of your posts.

It's also important to incorporate a mix of content types, such as videos, images, and graphics to keep your audience engaged. And if you don't know, now you do - video is king! Post videos that resonate with your audience - such as on Instagram Reels, YouTube Shorts, and TikTok.

Maybe they're funny, maybe they're aesthetically pleasing, or maybe they're specifically to share tips & tricks. Test out different types of content to see what your followers like & what they don't.

Feel free to test out those different platforms too & build your way up to using multiple at a time. Don't feel that you have to go from 0 to 100 in one day! They each take time to learn, so take your time!

Although it's important to create a strategy that works for your audience, you should create a strategy that works for YOU too. If you're planning to post 5 days a week, make sure that's possible in your schedule. Do you feel confident you can achieve that? Do you have the time or the mental energy? If not, always start small & work your way up!

3. Engage with Your Audience

Social media is a two-way street, and engagement with your audience is critical.

Responding to comments, messages, and reviews helps build trust and loyalty with your audience. It's also a great way to gather feedback on your products and services!

This also includes commenting, liking, and sharing other accounts' posts. Instagram might see your account as spam if you're not engaging with other accounts. If you're posting & ghosting, your account will have a much harder time growing!

Spend 10-15 extra minutes before & after posting to give some other accounts some love & respond to the love they've sent you! It will go a long way.

4. Track Your Analytics

Tracking your social media analytics is essential to measure the success of your social media management efforts.

This includes metrics such as reach, engagement, and conversions. This will help you identify what's working and what's not. Then, you can adjust your strategy accordingly.

Don't worry if your metrics are low to start. The more you post & engage, the more momentum you'll get! Giving your audience what they want is crucial!

5. Stay Consistent

Consistency is key in social media management. Posting regularly and consistently helps build brand awareness and keeps your audience engaged. So when you sit down to create your content calendar, make sure it's something you can stick to!

If you only have time to post once a week, stick to that. Own that day. Instagram favors consistency & by sticking to a schedule, you'll start to see real results.

If this sounds like a lot to you, you're not alone! Social media is a beast & can be overwhelming when tackled alone.

If you're wanting to boost your social media, but need some assistance, let's chat!

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